diff --git a/packages/react/src/player/create-player.tsx b/packages/react/src/player/create-player.tsx
index d74b9307..216ed347 100644
--- a/packages/react/src/player/create-player.tsx
+++ b/packages/react/src/player/create-player.tsx
@@ -16,7 +16,7 @@ import type { InferStoreState } from '@videojs/store';
 import { combine, createStore } from '@videojs/store';
 import { useStore } from '@videojs/store/react';
 import type { FC, ReactNode } from 'react';
-import { useEffect, useState } from 'react';
+import { useEffect, useMemo, useState } from 'react';
 
 import { useDestroy } from '../utils/use-destroy';
 import { Container, PlayerContextProvider, useMedia, usePlayerContext } from './context';
@@ -91,11 +91,12 @@ export function createPlayer(config: CreatePlayerConfig<AnyPlayerFeature[]>): Cr
       return store.attach({ media, container });
     }, [media, container, store]);
 
-    return (
-      <PlayerContextProvider value={{ store, media, setMedia, container, setContainer, popupGroup }}>
-        {children}
-      </PlayerContextProvider>
+    const value = useMemo(
+      () => ({ store, media, setMedia, container, setContainer, popupGroup }),
+      [store, media, container, popupGroup]
     );
+
+    return <PlayerContextProvider value={value}>{children}</PlayerContextProvider>;
   }
 
   if (__DEV__ && config.displayName) {
diff --git a/packages/react/src/player/tests/create-player.test.tsx b/packages/react/src/player/tests/create-player.test.tsx
index f981ad82..c6ae916f 100644
--- a/packages/react/src/player/tests/create-player.test.tsx
+++ b/packages/react/src/player/tests/create-player.test.tsx
@@ -2,7 +2,7 @@ import { act, render, renderHook } from '@testing-library/react';
 import type { PlayerStore } from '@videojs/core/dom';
 import { defineSlice } from '@videojs/store';
 import type { ReactNode } from 'react';
-import { StrictMode } from 'react';
+import { StrictMode, useState } from 'react';
 import { describe, expect, it, vi } from 'vitest';
 import { usePlayerContext } from '../context';
 import { createPlayer } from '../create-player';
@@ -188,6 +188,41 @@ describe('createPlayer', () => {
 
       expect(container.querySelector('[data-testid="child"]')).toBeTruthy();
     });
+
+    it('provides a stable context value across parent re-renders (fix for #1296)', () => {
+      const { Provider } = createPlayer({ features: [mockSlice] });
+
+      const receivedValues: unknown[] = [];
+
+      function ContextConsumer() {
+        const ctx = usePlayerContext();
+        receivedValues.push(ctx);
+        return null;
+      }
+
+      let forceParentRerender!: () => void;
+      function Parent() {
+        const [, setTick] = useState(0);
+        forceParentRerender = () => setTick((t) => t + 1);
+        return (
+          <Provider>
+            <ContextConsumer />
+          </Provider>
+        );
+      }
+
+      render(<Parent />);
+
+      const valueAfterMount = receivedValues[receivedValues.length - 1];
+
+      act(() => forceParentRerender());
+      act(() => forceParentRerender());
+      act(() => forceParentRerender());
+
+      const valueAfterRerenders = receivedValues[receivedValues.length - 1];
+
+      expect(valueAfterRerenders).toBe(valueAfterMount);
+    });
   });
 
   describe('usePlayer', () => {